The Nova identity
A calm, monochrome system with one blue star
Logo
The star, held constant
Nova Blue, with a white core
The star and the wordmark are the fixed core of the identity. Never recolor, rotate or distort the star. Keep clear space around it equal to its height, and never set it smaller than 16px.
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Color
A monochrome system with one blue
Night to Snow, and Nova Blue
Nova Blue is the only accent: the colour of the star. Use it for the moments that need to carry energy.
#090909
14% 0 0
#141414
19.1% 0 0
#7b7b7b
58.3% 0 0
#d8d8d8
88.2% 0 0
#2F6BFF
58.1% 0.229 264
Typography
PP Neue Montreal
Geist Mono for code and data
PP Neue Montreal is the single typeface of the identity, chosen for its clarity and structured geometry. Geist Mono carries technical detail.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Illustration
A geometric system in motion
Clear primitives, thin strokes
A family of line illustrations that stays quiet, exact and legible at any size.
Voice
How Nova speaks
Four principles behind every sentence
- 01
Clear
Short sentences, plain words. Every word earns its place, in a chat and on a page.
- 02
Calm
Confident, never pushy. Nova takes a moment to get it right instead of rushing.
- 03
Human
Nova writes like a person in a chat: a few short messages, never a wall of text.
- 04
Honest
Nothing invented. No made-up prices, stats or customers. When unsure, say so.
Marketing
The product, said out loud
Marketing is how Nova explains itself
Every sheet, post and billboard is built from the same grid, type and figures as the product. We show the thing itself, a message, an order, a payment, in the words shop owners use.
Everything starts
as a message
Understood
into one answer
Resolved
into one sale
Your customers wrote at 2am
Nova answered every one of them
Answer
Sell
Paid
Meet Nova
The SI sales agent for your business
Every message
answered and kept
Understands
what they send
Every channel,
one Nova
Every bar
already answered
42
QUESTIONS TODAY× 9
STEPS IN EVERY REPLY378 checks
Every reply,
every step
Take over
any chat, any time
Every moment
in your inbox
One memory,
the whole customer
Every answer
from your catalogue
Quality
over speed
The owner
keeps the final say
Message
It starts with
one message
Then every
chat after it
Nova works out
what they want
Check
$120.00
Every price
from your catalogue
Real stock,
never a promise
Your rules,
kept every time
Sale
One order,
written in the chat
Sold wherever
they ask
Nova sells,
you keep the final say
Paid
2,418.20
Paid in the chat,
confirmed from the money
They pay in the chat,
Nova tells them it landed
4,812
MESSAGES ANSWERED BY NOVA38
CHATS HANDED TO YOUThousands of messages,
only the right ones for you
Understand
Your new leads
need a second look
Who asked about the white sneakers this week and did not buy?
Six customers, four on WhatsApp and two on Instagram. Shall I tell them size 42 is back in stock?
Built to answer you,
so you can just ask
From first message
to paid